IMPLEMENTING CONVINCIVE AND PERSUASIVE STRATEGIES IN THE DISCOURSE OF COMMERCIAL TRANSACTIONS (based on commercial letters of South African companies)
نویسندگان
چکیده
The article justifies the relevance of study convinciveness and persuasiveness categories in commercial discourse. An attempt is made to analyze genre «сommercial letter» accordance with discursive strategies tactics that promote effective business communication activities. Based on pragma-linguistic analysis written discourse, typological characteristics letters are defined. ways implementing convincive persuasive based South African companies considered. Strategies studied terms speaker’s influential potential argumentation. types argumentative transactions’ discourse differentiated their classification given. Linguistic paralinguistic means influence described.
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ژورنال
عنوان ژورنال: ??????? ??????????? ????????????
سال: 2022
ISSN: ['2413-2489', '2412-9518']
DOI: https://doi.org/10.35634/2412-9534-2022-32-5-1043-1053